According to Re / Code, Yahoo! would have entered into negotiations with Apple to make its search engine the default search engine on iOS.
Yahoo!, trying desperately to get back in the search engines, have started talks with Apple to make its search engine the default search engine on iOS.
This approach would not only allow Yahoo to recover significant market share, but also to come and challenge Google on its own turf, Google Search is now the default search engine on iPhone.
To persuade the direction of Apple, Yahoo! would have overdrive and built a new application from scratch. The overhaul would be complete and focused on mobile use.
Marissa Mayer, the new CEO of Yahoo, has gradually transformed its business by focusing on mobility and the popular applications redemption among young users. With this new effort, she hopes to give new life to Yahoo!, which has long lost its leading position in the market for search engines. If an agreement with Apple does not completely transform the ecosystem, it would give Yahoo! back in the race by attacking directly to Bing and Google Search.
Yahoo!, trying desperately to get back in the search engines, have started talks with Apple to make its search engine the default search engine on iOS.
This approach would not only allow Yahoo to recover significant market share, but also to come and challenge Google on its own turf, Google Search is now the default search engine on iPhone.
To persuade the direction of Apple, Yahoo! would have overdrive and built a new application from scratch. The overhaul would be complete and focused on mobile use.
Marissa Mayer, the new CEO of Yahoo, has gradually transformed its business by focusing on mobility and the popular applications redemption among young users. With this new effort, she hopes to give new life to Yahoo!, which has long lost its leading position in the market for search engines. If an agreement with Apple does not completely transform the ecosystem, it would give Yahoo! back in the race by attacking directly to Bing and Google Search.
